KALAMAZOO, MICH.– The JW PR Toolkit for Interior Designers has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs.

The PR Toolkit for Interior Designers, released just last month, was immediately well-received with orders from interior designers all over the country. Realizing that there is a market hungry for this information, JW Public Relations, the boutique PR firm that created the JW PR Toolkits series, developed even more relevant content.

Unlike a book or e-book that the customer buys once, each PR toolkit in the JW PR Toolkits series is updated and expanded with new articles, tips, tools and templates very frequently. All previous kit buyers receive the new and updated information via email before it is even available on www.jwprtoolkits.com.

Now more than ever, interior designers need to establish themselves and their businesses as high-profile brands offering unique services and experiences. There are still business opportunities, even in the shaky housing market. More people are not selling their homes because the value has dipped, so instead they are re-decorating and making other home improvements. Or, those who are trying to sell their homes may need help with home staging, a service most interior decorators offer. While an expensive marketing campaign may be out of reach, a public relations program can be the best way to achieve business goals, and it doesn’t have to break the bank.

The new JW PR Toolkits series includes a kit specifically for interior designers, with insider information to help them create and implement low-cost PR campaigns.

“These valuable kits have all of the tools any interior designer needs to create a do-it-yourself PR campaign on a shoe-string budget,” said JW Public Relations President Jennifer Wezensky, a veteran PR pro and journalist.

The information in these toolkits was developed, written and reviewed by some of the country’s top PR pros and veteran journalists, including editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.

Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including:

About Press Releases
What Makes News?
Ideas for News Angles
How to Write a Press Release
Search Engine Optimizing Press Releases
Press Release Distribution
What is a Media Kit?
What is an Electronic Media Kit?
PR and Social Media
Visuals: Using Images to Tell Your Story
PR and social media
Media Pitching
Media Training
Crisis Communications
Maximizing the PR Potential of Your Website
How to Reach Bloggers
Strategies for Better Coverage
Glossary of PR Terms

The kits also include customized press release templates, example press releases and ideas for news releases relevant to interior designers. Each kit is $ 49, less than the cost of hiring a PR professional to write a simple press release. For more information visit: www.jwprtoolkits.com.

JW Public Relations is a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage. Led by a veteran PR professional and journalist, the JW Public Relations team includes current and former broadcast and print reporters and editors as well as other experienced PR pros.